I was watching Ted 2 on HBO over the weekend and I saw something absolutely shocking:
Ted (the Teddy Bear who came to life) with a couple of bottles of Redbridge beer on the kitchen table.
I was waiting for the offensive joke about drinking gluten-free beer (the movie is of course filled with offensive jokes) but it never came. In fact there was no mention at all of the word "gluten."
So why put gluten-free beer on the table? Hard to say, but my Google search did find one reference to Mark Wahlberg (the human star of the movie) as the "King of Product Placement" on a website called Brandchannel. It listed dozens of products, including Redbridge, that found its way into Ted 2.
Most of those product placements don't faze me. But it did stop me in my tracks to see a gluten-free beer on the screen.