Friday, January 3, 2014

Barilla pushing its gluten-free pasta

The Financial Times today has a story on pasta-maker Barilla, including a look at its push into the gluten-free market.

By coincidence, I found Barilla's new gluten-free spaghetti in Publix a few days ago and tried it out last night. It was pretty good, coming out very tender. I would recommend it.

The 12-ounce package of Barilla cost $2.39. That makes it comparable to the 12-ounce packages of Heartland ($2.18) and Ronzoni ($2.12) gluten-free spaghetti I bought recently at Walmart.

Heartland used to be my favorite brand. But I recently tried the Ronzoni brand and found it similar to Barilla in taste and tenderness. Both are more tender than Heartland.

It's good to know we have several choices.

Barilla is marketing its pasta as "a gluten-free pasta that tastes like real pasta."

Barilla CEO Claudio Colzani told the Financial Times that gluten-free pasta "already existed in the market, but we made it affordable, top quality and available everywhere for everyone."

You can read the full text of the article here.

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