Tuesday, September 15, 2015

No, the fresh beer at EverBank Field will not include Redbridge

You may see on the news today that the Jaguars and Anheuser-Busch have an agreement to bring the "freshest beer ever" to this week's Jaguars game at EverBank Field. Basically, Bud Light made at the Anheuser-Busch brewery in Jacksonville on Sunday morning will be delivered straight to the stadium for sale that day.

Now, the Jaguars are also selling gluten-free Redbridge beer at the stadium, which is made by Anheuser-Busch. But in case you're wondering, we won't be able to get "fresh" Redbridge beer on gameday. Anheuser-Busch does not brew Redbridge in Jacksonville.

As an Anheuser-Busch executive once explained to me -- and it makes perfect sense -- the company only brews Redbridge at one location (I forget which city it is). The reason is that they need a completely uncontaminated gluten-free only beer line to brew Redbridge, to assure that the beer is safe for us. So they have to brew it at a dedicated gluten-free facility.

That's all fine with me, as long as they continue to have Redbridge available in the Bud Zone...no matter how old the beer is.

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